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Abstract

The representation of women in entertainment operates on two ends of a spectrum: sexist stereotypes, and empowering role models. This research focuses on existing ACG and how women have been portrayed, and the influence this has on consumers. This literature indicates sexualisation of the female gender has negative consequences on young people and society as a whole. The entertainment industry for ACG typically has a younger audience, thus they need to be aware of the influence they hold. This project aims to investigate positive and negative portrayals of the female gender and the impact of young people’s mental and physical health. The sources analysed will be taken from internet articles.
5 of the 10 participants who responded in the questionnaire were aware of what previous research has reported. “Research has linked the sexualization of young girls to negative consequences for girls and society as a whole, finding that the viewing of sexually objectifying material can contribute to body dissatisfaction, eating disorders, low self-esteem, depression, and depressive affect” (Sexualization, 2024). Women continue to experience sexualisation in ACGs, particularly in East Asian countries, due to a mature culture and themes (Eri Izawa, 2000). Supporting this, half of the participants expressed leaning towards uncomfortable, with content being excessively sexualized and unnecessary, during the anime clips that played. However, the video game clips were more well-received. To conclude, there is an evident problem in which women experience sexualisation that ought to be acknowledged.

Course: Creative Media Technologies - BSc - C2734S

Date Deposited: 2025-01-09

URI/permalink: https://www.library.port.ac.uk/dissert/dis14612.html